12/27/2022 0 Comments Submit to spotiy neo soul playlist![]() Spotify has announced the inaugural four independent artists chosen for the Fresh Finds program. “At the end of this program we want our Fresh Finds artists to leave with a fluency in Spotify’s tools, a connection with other creators, growth across a wide range of new fans, and deeper engagement within their existing fan base.” “It was important for us to build an ecosystem around the artists we’re working with to ensure they have the tools, resources, and support they need to succeed in the short and long term,” continues Rachel. The collaboration process will be documented through a social content series so fans can follow along as the tracks are created and see the songs come to life. At the end of the program, each of the four groups of artists and producers/songwriters will release an original Spotify Singles track. There will also be collaboration opportunities with songwriters and producers set up in partnership with Noteable, Spotify’s Songwriter and Publishing Relations team. ![]() ![]() Over the span of six to eight weeks, artists in the program have access to one-on-one mentorship with members of Spotify and a personalized Masterclass to learn how to best use Spotify for Artists tools (like Canvas and Marquee ). “It’s vital that we continue to create space and opportunities for this wide-ranging group of artists, meet them where they are, provide tools for them to have agency over their careers, and give them a voice in our marketing campaigns.” “Independent artists are at the forefront of what’s next in music,” says Rachel Ring, Music Marketing Manager at Spotify. Building off the success of the playlist, this new program focuses on giving developing artists the tools and educational resources needed for long-term career success. Now, Spotify is taking its support of these independent artists to the next level with the Fresh Finds program. Spotify data even shows that artists featured on Fresh Finds see their average monthly listeners increase by 108% in the 28 days following their addition to the playlist. Since its launch, Fresh Finds has featured more than 25,000 artists, like Clairo, Omar Apollo, and 100 gecs, who have seen their music take off after their songs were included on the list. These playlists are the place for fan and industry tastemakers alike to find the next big thing in music. The playlist, which started in 2016, now has 10 accompanying playlists that have specific focuses, like Fresh Finds: Experimental and Fresh Finds: Latin. ![]() Spotify’s Fresh Finds playlist serves as this type of launch pad for up-and-coming artists who are beginning their careers. For independent artists, sometimes all it takes is having a song in the right place at the right time for a legion of new fans to discover your music. ![]()
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